Does Web Prospects know my business well enough to match products to prospects?
The management, advisory board, and scientific staff of Web Prospects not only knows the life sciences — with advanced degrees, along with scientific publications in leading journals and presentations at international conferences to our credit — but we also have over 10 years of experience, on average, in sales and marketing in this industry. In fact, the President of Web Prospects, Dr. Bill Williams, recently held a national leadership position of a 40-member sales team for a proteomics tools manufacturer. This is why we focus on the Life Science market place: It is What We Know! We have increasingly used internet prospecting techniques over several years in our previous sales and marketing positions in the industry, to the point that we were each spending one or two days per work week "hunting" for prospect-product fits on the internet (surfing the web). One day we asked ourselves, "Why isn't there a low-cost outsourcing mechanism for this tedious, yet valuable work?" Now there is! Web Prospects finds the targets you need so you can devote your time to getting the sale or spreading the news about your new product introduction.
Is it really more affordable to outsource Internet prospecting activities?
Considering the math, let's assume that your sales representatives are actively searching the web to find the latest information on prospects that their competitors are missing. Figure that each of your sales reps earns $800 per day in salary and benefits ($200,000 year/50 weeks/5 days=$800 per day). If one person spends 1.5 days per week searching the web, your hidden labor cost is $60,000 per year ($800 per day x 1.5 days per week x 50 weeks = $60,000). If you have ten reps, the cost to your organization is $600,000 per year. With more than 17 reps, your hidden costs top $1,000,000.
Web Prospects guarantees we will substantially reduce your hidden labor costs if you outsource web prospecting to us. Moreover, your sales and marketing staff will be armed with much higher quality information.
Here's why - Web Prospects has a very efficient search process. We know exactly where to look, and we pay a much lower direct labor cost for our personnel. And, just as important, Web Prospects will provide a greater volume of information, quantitation of prospect information, and qualification data depending on your specified search criteria.
When your sales and marketing personnel can now hit the ground running every Monday morning with a fresh prospect list or targeted marketing campaign, think of the productivity gain your organization will achieve. Considering the scenario described above, it's equivalent to getting a 30% increase in sales staff when your representatives can get off their computers and on the streets selling.
How long does it take to get a customized, comprehensive target list of prospects back?
Depending on the scope of the project, turn around times will vary. However, with a growing network of over 50 college students and graduate students trained to perform these internet prospecting services in parallel, Web Prospects will turn around a completed, information-rich list in under one week, and usually much quicker.
What is the quality of your "likely applicants" lists for Government grants?
Our proprietary process of finding likely applicants to Government RFAs (requests for applications) has been tested on past RFA solicitations in which the grants have already been awarded and awardee information is publicly available through government sponsored websites such as CRISP (Computer Retrieval of Information on Scientific Projects). Our ability to pick likely applicants from these RFAs is better than 75 %, and is getting better as we refine the process.
In addition, many of the prospects on this list who were not thinking to apply to a particular RFA may actually be encouraged to apply for these grants when they are properly introduced, at the proper time , to your product or service! Imagine how your company could tap into the greater than $30B the National Institutes of Health spends annually on extramural research, if you were ready to contact these applicants BEFORE they even send in a letter of intent to apply for the grant. Timing is everything, so get in on this $30B per year before the money is budgeted elsewhere. If you wait to introduce your tailored solution until after the grant is awarded, you're too late. Now you can reach these investigators before they've even conceptualized how they would spend the money!
Moreover, by accessing the majority of likely applicants (where a much higher percentage would presumably budget for your product or service than if you didn't have the list), you will substantially increase the visibility and perceived value of your products to an extensive network of influential decision makers including review committees, Institute Directors, etc. Imagine the impact this exposure could have on creating vast market pull for your products to other academic investigators, pharma opportunities, and more!
